Your brand is than just a logo, it’s your promise to your customers. It leads them toward understanding what to anticipate from your products and sets you apart from your competition. It’s basically about doing the right thing. It is not just a mark or a style, it is a reflection of your heart and passion. It’s what you care about and what lives in your marrow.
People often invoke the idea to explain why something is inherently well laid out or pleasing to the eye. I have heard people say they see it in some of my work, but I’ve never knowingly tried to pursue it. And that’s apparently the whole point; even if we don’t consciously know it, they say we are constantly seeking it out. When the Golden Ratio presents itself to us we subconsciously recognize it because it supposedly mirrors the proportions of our own human form.
Ever wondered what does Apple, BP, Toyota, Pepsi and National Geographic all have in common? Well, besides being household brand names, they all make use of the Golden Ratio in their logos.
Balance is the basis of world existence those who break it ultimately fail. Imagine what would happen if earth moves couple of inches towards sun. This would mean total destruction of life. Only because " the balance was disturbed" .
So what is Golden ratio ?
The Golden ratio is a special number found by dividing a line into two parts so that the longer part divided by the smaller part is also equal to the whole length divided by the longer part. It is often symbolized using phi, after the 21st letter of the Greek alphabet. In an equation form, it looks like this:
a/b = (a+b)/a = 1.6180339887498948420 …
It" is the golden ratio, a geometric proportion that has been theorized to be the most aesthetically pleasing to the eye and has been the root of countless mysteries over the centuries. "It is well known that the eyes take in information more efficiently when they scan side-to-side, as opposed to up and down."
The Golden ratio also appears in all forms of nature and science. Some unexpected places include:
Flower petals: The number of petals on some flowers follows the Fibonacci sequence. It is believed that in the Darwinian processes, each petal is placed to allow for the best possible exposure to sunlight and other factors.
Shells: Many shells, including snail shells and nautilus shells, are perfect examples of the Golden spiral.
Spiral galaxies: The Milky Way has a number of spiral arms, each of which has a logarithmic spiral of roughly 12 degrees. The shape of the spiral is identical to the Golden spiral, and the Golden rectangle can be drawn over any spiral galaxy.
Leonardo is thought to have used the golden ratio, a geometric proportion regarded as the key to creating aesthetically pleasing art, when painting the Mona Lisa.
The mathematics behind the golden ratio is heavily connected to the Fibonacci Sequence. If you’re unfamiliar with the Fibonacci sequence, it begins by definition with the numbers 0, 1 and then each successive number in the sequence is the sum of the previous two numbers.
0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55…Best of all, applying the Golden Ratio requires no fancy equipment or complicated dietary restrictions. It’s just a simple principle that, when understood and applied in as many ways as possible, brings “greater efficiency, harmony and success” into your life.