Recently, a week ago I was with my friends at a well known Hotel for lunch, as we were having some
chat my friend’s eye came on the logo of the hotel and she just asked me the
question that “The Logo of this hotel
must have cost them more than our entire months lunch?”
“A very interesting comparison” I told her
“Well, Heena that one logo is subconscious dragging in
hundreds of people a day to this hotel, it better be charged a bomb!”
“A logo is the most over as well as most underrated
phenomenon in today’s business” I louded my thought.
“Let me explain you the infinite effects a logo has on its
business”
“Did you know the color red and the childlike m arch in McDonald’s
logo is driving 72 nation’s burgers. Everything is presentation today. And logo
is the shortest, sweetest and the most precise form of Presentation and
branding today!”
8 reasons why a logo should
cost more than your lunch:
- A logo is the very first
impression people get of your company.
- A logo gives longevity to the
business.
- A logo is used for recall.
- A logo is the face of the company.
- A logo speaks millions if not less
things about one company.
- A logo speaks about the vision,
mission, core values, ideology of the company in one go.
- A logo is the starting point of
your whole corporate image.
- Before a potential client even
walks through your door, your logo represents your company.
We finished our lunch, my friends smiled agreed and we asked
for the bill, may be first time not finding food too expensive at a 5 star
hotel.
3 comments:
I like this one! There's a lot of money to put into a company, (small or large), but you have to invest something to get more (Risk). There are ways to reduce the prices of a "logo" though. If you end up doing it yourself, but that could be risky unless you have experience because you should spend more money on the branding and what the customer actually see on the internet, in person, or however. http://www.businessdevelopersblog.com
Good points, but I think it depends. I made mine myself and I get compliments on it all the time. If you don't have any design skills, you do have to be careful about choosing a designer. So many logos I see are completely overworked. Like the Mercedes logo, less is more when it comes to logo design.
Logo is not only a graphical representation, but there's lot of other points taken into consideration while designing logo, like its color, use of font, how should a symbol be or whether symbol is needed or not. And unless and until proper research isn't done, developing a logo or brand is risky.
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